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Public Sector Engagement

The Victoria University of Wellington School of Government (Te Whare Wānanga o Te Ūpoko o te Ika a Māui) Award for Excellence in Public Sector Engagement recognises the design and delivery of innovative public sector communications and engagement strategies that have significantly increased public awareness of a government objective.

This may be a public information campaign, a public engagement strategy, or the communication of a specific initiative, change of policy, legislation or regulation, and may be in a variety of mediums.

Criteria

The extent to which the nomination demonstrates that the strategy and/or campaign:

  • has clearly defined objectives and measurable outcomes
  • is based on sound rationale and clearly linked to organisational objectives
  • uses innovative and relevant methods to communicate to the target audience
  • achieved its stated objectives and outcomes.

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