Hear how digital disruption in the media sector prompted Radio New Zealand (RNZ) to transform itself into a modern, innovative and successful multi-media organisation. Redefining Radio - the Transformation of Radio New Zealand won The Treasury Award for Excellence in Improving Public Value through Business Transformation.
The project involved an organisation-wide review of services, a realignment of the organisation's vision and developing new platforms and services. RNZ's strategy was to create the best mix of credible, independent content and develop new platforms and services to reach as many people as possible.
Now, more than 600,200 people listen to RNZ radio networks each week; and its website has 1.5 million users. It has an unduplicated weekly audience of 750,000 across all RNZ platforms while operating costs have reduced.
This seminar provides an opportunity to hear how RNZ set aspirational audience targets and achieved them.
VENUE: Chancellor Room 3, Level 16, James Cook Hotel Grand Chancellor, 147 The Terrace, Wellington