Wed 26 Aug 2020 AT 13:00 pm , Wellington

Building Effective Engagement through Social Media – a NZ Police case study

With over 1.7 million followers across their social media platforms - NZ Police have arguably the largest social media presence of all New Zealand’s Public Sector agencies.

They have gained national and global attention with the tone and style of their content, and how can we not mention #fridayfloof.

While these light-hearted and entertaining posts have captured the attention of many, Police’s approach to social media has a broader strategy focused on producing engaging content to help support their vision to make NZ the safest country.

In this session, Jess Bovey, Senior Social Media Advisor, and Paul Halford, Marketing and Brand Manager will showcase some of their social media, while sharing:

  • The drivers and policy behind Police’s social media strategy
  • The model they use for social media
  • Getting the tone (and content) right
  • The challenges for Public Sector agencies using Social Media.