A highlight of the campaign was ‘The World’s Most Entertaining Police Recruitment Video’ starring real NZ Police staff in a fun, fast-paced chase sequence. Posted in the NZ Police Recruitment Facebook page, the video had a huge and immediate impact.
The campaign drove an overall increase in recruit applicants, as well an increases in applications from female (35%), Maori (45%), Asian (63%) and Pacific Island (17%) applicants.
Kaye Ryan spoke about this innovative and successful recruitment campaign from planning to implementation including the challenges and where to next - including a new video currently being shot. Her presentation is attached.